Exciting times for MVaaS over the last couple months.  Not only are we seeing great customer traction and wins overall but specifically exciting to see a number of wins across some new segments (recent Envysion Announcement on Cinemark) like cinema.  While it is likely intuitive to some that video based business intelligence fits for just about every operator it is still exciting to see completely new segments realize the potential of putting a transformational video tool into the hands of employees across the enterprise.

For cinema, much like for retail, restaurant, and c-store customer segments, the story is about leveraging MVaaS as a productivity tool that can easily and rapidly tranlate video based business intelligence to profit impact.  Within a cinema environment opertors can get unfiltered visibility to concessions, ticket transactions, line times, and key entry/exit points.  Marketers can get visibility to customers, promotional materials, discount transactions etc.  For our announced cinema customer the bottom line impact was both measurable and significant. 

We look forward to the coming weeks as we see more segments embrace MVaaS solutions.  And also to the Managed & Hosted Video Summit which will provide a great forum for both providers, customers, and partners to describe how managed and hosted solutions across the ecosystem are making bottom line impact and transforming the video surveillance space.